Introduction
Al Mada 360 unifies strategic projects under one institutional framework, advancing sovereign-grade digital infrastructure across technology, payments, real-world assets, media, and mobile innovation.
Division Overview | Al Mada 360
A Unified Structure Supporting National Priorities and Institutional Growth
Governance Framework
Al Mada 360 operates under a structured governance model that ensures transparency, accountability, and alignment across all divisions.
01
Policy Oversight
Ensuring policies are aligned with group standards and national regulations.
02
Compliance
Identifying, assessing, and mitigating risks across all divisions.
03
Risk Management
Maintaining adherence to regulatory requirements and internal frameworks.
04
Reporting
Providing clear, accurate, and timely reporting for informed decision-making.
Core Infrastructure Layer
Fone Protocol
Fone Protocol is the foundational infrastructure layer powering the Al Mada 360 ecosystem.
It provides secure digital identity, settlement rails, and interoperability frameworks that enable each division to operate within a unified system.
Rather than functioning as a standalone product, Fone Protocol acts as the infrastructure backbone connecting payments, real-world asset tokenization, media distribution, and hardware authentication across the network.
Division 1
Government & Institutional Blockchain Solutions
It ensures that all Al Mada 360 entities operate with clarity, accountability, and alignment with the UAE’s long-term priorities.
Government blockchain frameworks
Secure digital identity layers
Custom blockchain SDKs
Compliance & governance modules
Division 2
Digital Payments & Financial Infrastructure
Building digital payment rails and treasury infrastructure that support cross-border transactions and emerging markets.
Regional digital payments
Enterprise wallet systems
Settlement frameworks
Treasury infrastructure
Division 3
Real-World Asset Tokenization (RWA)
Supporting the development of regulated tokenization frameworks for high-value assets, designed to enhance transparency, governance, and institutional accessibility.
Real estate tokenization
Oil, gas, and mineral rights
Insurance funds
Cultural heritage and museum assets
Division 4
Mobile & Hardware Innovation
Integrating mobile devices with digital infrastructure through secure hardware architecture and embedded verification technology.
Fone mobile device ecosystem
Hardware wallet architecture
Physical-digital authentication
Enterprise and government integrations
Division 5
Media & Digital Content
Building digital media platforms that empower creators, engage audiences, and enable compliant distribution across markets.
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Partner With a Holding Company Built for the Emirates
Al Mada 360 welcomes dialogue with institutions, corporates, and organisations seeking long-term, strategically aligned collaboration.